Discover this 20 x 26 cm volume, which delivers a nostalgic overview of advertising in the 1970s. At a time when television and other media were vying for advertising revenue, new ideas emerged from the head-on clash between a politically engaged post-hippie society, aware of environmental and health issues, and the "Me" generation of boomers.
This is a captivating work for understanding how advertising captured the tensions and aspirations of this pivotal decade, between activism and the cult of the individual.
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