LAIDBACK

Mohamed Daya, a young Kenyan fresh out of college, had the brilliant idea of ​​making shoes in his native land, hand in hand with local communities, showcasing traditional craft techniques passed down from generation to generation.

This is how Laidback London launched its first line of braided leather sandals, handcrafted using an ethical, sustainable, and transparent manufacturing process that improves the living conditions of local people while honoring their craftsmanship. It was the 2000s, and Laidback London began showcasing its designs in England. The brand forged its own path, going against the grain of the fast fashion that was then beginning to develop.

Building on its success, this lovely brand is expanding and has decided to offer footwear for its fans even in winter. Ethical and ethnic-inspired fur-lined boots and ankle boots have thus made their appearance, fashionable and stylish, always handmade from raw and authentic materials, following the same philosophy of sharing.